PetIQ has introduced Minties® FreshBites™, a new low-calorie dental treat designed for frequent use, as the company broadens its Minties portfolio with a product focused on breath freshening and daily oral care.
PetVivo Holdings announced the publication of a peer-reviewed clinical study in Veterinary Record evaluating its Spryng® with OsteoCushion® Technology for dogs with stifle osteoarthritis and suspected cranial cruciate disease. The proof-of-concept study reported statistically significant improvements in multiple subjective pain and clinical outcome measures, while investigators concluded that additional research using objective outcome measures is warranted.
Pet Honesty has launched Cat Squeezables, an eight-product line of functional lickable supplements designed to make daily feline wellness easier for pet owners and more appealing to cats. The products pair targeted health ingredients with one of the fastest-growing treat formats in the category as the company expands its feline wellness offerings.
Tevra Brands has launched a brush-free dental gel for cats, positioning the product to address persistent gaps in feline preventive care as cat ownership and consumer spending continue to outpace many traditional pet health categories.
Native Pet has launched Hip+Joint Advanced Care, a new mobility supplement featuring UC-II collagen and other joint-support ingredients designed to help maintain comfort and movement in dogs.
Virbac announced that C.E.T. AQUADENT® FR3SH® Dental Solution has received the Veterinary Oral Health Council (VOHC®) Seal of Acceptance for helping control plaque and tartar in dogs, expanding the company’s portfolio of veterinarian-recognized oral health products.
BiomEdit has secured key patents protecting its engineered probiotic platform, underpinning its lead poultry biologic BE-101 and a broader pipeline of microbiome-based therapeutics.
PetPax Co., a Boston-based pet wellness startup, has won the grand prize at the 2026 Pet Care Innovation Prize pitch competition at Global Pet Expo, earning additional funding and mentorship support from Purina.
PetAg introduces a new line of veterinarian-formulated soft chews featuring clinically studied ingredients to support daily canine wellness.
The GREENIES brand has launched a new campaign with the UConn Huskies and basketball icon Diana Taurasi to encourage pet owners to prioritize their dogs’ oral health during the college basketball championship season.
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