- PetIQ has launched Minties® FreshBites™, expanding its Minties canine dental treat lineup.
- The new product features a blend of five natural breath-freshening ingredients: alfalfa, peppermint, fennel, dill and parsley.
- FreshBites contains 7.5 calories per treat and is formulated without wheat, corn, soy, added salt or artificial dyes.
- The launch is supported by a national marketing campaign aimed at increasing awareness of the new product.
PetIQ has expanded its Minties® brand with the introduction of Minties FreshBites™, a new dog dental treat developed to support daily breath freshness and oral care.
According to the company, the product combines a proprietary blend of five natural breath-freshening ingredients—alfalfa, peppermint, fennel, dill and parsley—with a chewy texture designed for longer-lasting chewing. Each treat contains 7.5 calories and is formulated without wheat, corn, soy, added salt or artificial dyes.
The launch is accompanied by a nationwide marketing campaign intended to increase consumer awareness of the new product and further position the Minties brand within the growing pet oral care category.
PetIQ said the addition of FreshBites reflects continued innovation within its pet wellness portfolio as demand for convenient, everyday dental care products continues to grow.
Information sourced from a Minties press release.
