- Pet Honesty has introduced Cat Squeezables, a new line of eight functional lickable cat supplements.
- The products are formulated to support calming, digestive health, immune function, mobility, urinary tract health, skin and coat health, hairball management and daily nutrition.
- The company says the products were developed over an 18-month period with extensive feeding and palatability testing.
- Cat Squeezables are made with real salmon and contain functional ingredients including glucosamine, lysine, prebiotics, postbiotics, cranberry extract and taurine, depending on the formulation.
- The products are available through PetHonesty.com, Amazon and Chewy, with retail distribution at Petco scheduled to begin in August.
Pet Honesty has expanded its feline supplement portfolio with the launch of Cat Squeezables, a line of functional lickable purées designed to deliver targeted health support in a format intended to improve acceptance among cats.
According to the company, the new product line addresses one of the most common challenges in feline supplementation—consistent product consumption. While lickable purées have become a rapidly growing category within cat treats, Pet Honesty says its new offerings combine the format’s strong palatability with functional ingredients targeting specific health needs.
“Lickable purée products have become one of the fastest-growing formats in cat care, but most are designed for enjoyment rather than functional health support,” said Rich Greenberg, CEO of Pet Honesty. “We wanted to make that daily routine healthier without making it any harder, with a format and flavor cats genuinely want to eat.”
Eight targeted health formulations
The Cat Squeezables portfolio includes eight formulas supporting calming, digestive and gut health, hairball support, immune support, daily multivitamin, senior mobility, skin and coat health, and urinary tract health.
Each formulation contains active ingredients selected for its intended health application, including lysine, glucosamine, prebiotics, postbiotics, cranberry extract, psyllium husk, taurine, zinc, chamomile, L-theanine and L-tryptophan.
The grain-free products are made with real salmon and are formulated without by-products or cellulose. The company says the recipes are also high in protein and fortified with omega-3 fatty acids to support skin, brain and heart health.
Focus on palatability
Pet Honesty said the Cat Squeezables line was developed over approximately 18 months, with palatability serving as a primary focus throughout product development.
The company reported conducting multiple feeding studies during development and said an independent feeding trial found that all participating cats consumed the products. While the company cites those findings as evidence of strong acceptance, additional details regarding the study design and sample size were not disclosed.
Cat Squeezables are currently available through PetHonesty.com, Amazon and Chewy. Retail availability at Petco stores is expected to begin in August.
Information sourced from the company’s press release.
