Pet Nutrition

Purina Institute is advancing industry discussion around microbiome science, emphasizing emerging research on the gut-brain axis and antimicrobial stewardship as clinically relevant tools for improving long-term pet health outcomes.

Friskies introduces a new campaign celebrating playful feline behavior and the communities that embrace it, expanding its presence in digital and social culture.

Wellness Pet Company is celebrating the 100th anniversary of Wellness Old Mother Hubbard with a limited-edition collaboration with Milk Bar, introducing a birthday-themed dog treat inspired by celebratory desserts.

Kingdom announced publication of a second peer-reviewed study evaluating its Superculture Pet Immune ingredient, reporting significant improvements in stool quality among dogs with loose stools after 28 days. The company said the findings strengthen clinical evidence supporting the postbiotic ingredient’s role in canine gut and skin health.

Pet Honesty announced the launch of “The Honest Difference,” a new brand initiative centered on ingredient transparency, scientific validation and product efficacy in pet supplements. As part of the campaign, the company also pledged to donate $1 million in products over the next two years to pets in need.

Hill’s Pet Nutrition has introduced Prescription Diet Metabolic + j/d, combining weight management and joint support in a single therapeutic formula for cats.

Golden Child has emerged from stealth with $37 million in funding to introduce a science-driven fresh dog food system combining veterinary nutrition, culinary design, and a proprietary supply chain.

Hill’s Pet Nutrition will host its 2026 Global Symposium in June, offering free virtual continuing education focused on the connection between gastrointestinal health and dermatologic conditions.

Houdek has published its inaugural ESG report, outlining sustainability efforts and progress in reducing carbon intensity across its animal nutrition and pet food ingredients business.

Bimini Pet Health will participate in a student-focused session at Petfood Forum 2026, emphasizing career opportunities in pet nutrition and the broader animal health industry.