Blue Buffalo introduced a promotional campaign allowing dog owners to enter for a $1,000 credit toward pet expenses as part of a marketing push for its Love Made Fresh dog food products.
The Farmer’s Dog is expanding access to its minimally processed, human‑grade dog food through a new retail collaboration with Walmart, allowing pet owners nationwide to purchase personalized meal plans online.
Inaba Foods unveiled Churu Terrine, a high-moisture dog treat designed for hydration and convenience, during Global Pet Expo 2026, marking the company’s expansion from its well-known cat treat line into the dog category.
Wellness Pet Company debuted a broad lineup of new cat and dog foods, treats, and dental chews at Global Pet Expo 2026, emphasizing protein-forward nutrition, life-stage support, and convenient meal options for pet owners.
Get Joy announced a nationwide retail expansion into more than 360 Sprouts Farmers Market locations, bringing its freeze-dried raw dog meals formulated to support canine gut health to stores across the United States beginning April 6.
PawCo has introduced PawCo AI, a dog nutrition assistant designed to deliver personalized, veterinary-informed nutrition guidance and product recommendations using artificial intelligence.
Natural Balance has introduced a new national marketing campaign designed to spark candid conversations about dog digestive health, using humor and consumer insight to connect pet nutrition with visible outcomes.
Royal Canin has renewed its multi-year partnership with the University of Tennessee Veterinary Obesity Center, continuing collaborative research and education efforts focused on preventing and treating obesity in cats and dogs.
Blue Buffalo has introduced BLUE Tastefuls Irresistible Gravy Experience, a new cat food that can be served dry or transformed into a savory gravy meal by adding water.
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