- Inaba introduced Churu Terrine, a high-moisture dog treat debuting at Global Pet Expo 2026.
- The product expands the Churu brand, which previously focused primarily on cat treats.
- Churu Terrine features a soft, terrine-style texture designed for convenient, mess-free feeding.
- The treat includes psyllium seed husk to support digestive health and is formulated to be low in calories and fat.
- The product will launch in eight flavors and three size formats.
- Retail availability is expected to begin in June 2026.
Inaba Foods announced the launch of Churu Terrine, a new high-moisture dog treat that expands the company’s Churu brand beyond the cat treat category.
The product was unveiled at Global Pet Expo 2026, where the company is showcasing the new dog treat to retailers and industry professionals.
Expanding the Churu brand to dogs
Churu Terrine features a soft, high-moisture texture designed to be easy to serve and convenient for pet owners. According to the company, the treat’s portable format makes it suitable for everyday situations such as walks, training sessions, travel, and outdoor activities.
The company says the product is designed to deliver both flavor and functional benefits for dogs.
Functional ingredients and product features
Churu Terrine includes psyllium seed husk, which is commonly used to support digestive health. The treat is formulated to be low in calories and fat and aligns with growing consumer interest in functional pet treats that support wellness.
The product will be offered in eight flavor options: Chicken Recipe; Chicken Recipe with Beef; Chicken Recipe with Cheese; Chicken Recipe with Peanut Butter Flavor; Pumpkin Recipe; Sweet Potato Recipe; Salmon Recipe; and Salmon Recipe with Tuna.
Three portion sizes will be available: Small (0.53 oz), Medium (1.05 oz), and Large (1.90 oz).
Industry debut and retail availability
The product is being introduced at Global Pet Expo, an annual industry event organized by the American Pet Products Association and the Pet Industry Distributors Association.
Inaba said the product will become available to retailers beginning in June 2026.
Company background
Inaba has produced pet treats since 1958 and is known for products made with ingredients such as real chicken and wild-caught tuna. The company’s treats are formulated to be high in moisture and low in calories and are produced in FDA-registered facilities.
Information sourced from the company’s press release.
