- Wellness Old Mother Hubbard is celebrating its 100th anniversary in 2026.
- The company partnered with Milk Bar to launch a limited-edition dog treat.
- The new product, P’Nutty B-Day Party, features real peanut butter and dog-safe vanilla yogurt icing.
- The treat is designed to celebrate birthdays, gotcha-days, and milestone moments with pets.
- Milk Bar founder Christina Tosi collaborated on the concept.
- The product is available for a limited time through authorized retailers and online.
Wellness Pet Company announced a collaboration between Wellness Old Mother Hubbard and Milk Bar to celebrate the dog treat brand’s 100-year milestone.
The limited-edition product, Wellness Old Mother Hubbard Milk Bar P’Nutty B-Day Party, combines the brand’s traditional oven-baked dog biscuit recipe with a dessert-inspired concept developed alongside Milk Bar.
According to the company, the treat is made with real peanut butter and topped with dog-safe vanilla yogurt icing. The launch is intended to celebrate birthdays, gotcha-days, and milestone moments shared between pets and pet owners.
Celebrating a Century of Treats
Greg Kean, global senior vice president of innovation and nutrition at Wellness Pet Company, said the collaboration was designed to honor the brand’s heritage while creating a new experience for modern pet parents.
Founded by Christina Tosi, Milk Bar is known for transforming classic desserts into playful experiences, a concept that influenced the limited-edition dog treat collaboration.
Limited-Time Availability
Milk Bar founder Christina Tosi said the partnership reflects the growing trend of including pets in family celebrations and milestone occasions.
The P’Nutty B-Day Party treats are available for a limited time as part of Wellness Old Mother Hubbard’s anniversary campaign.
Information sourced from the company’s press release.
