Purgo Scientific and its veterinary subsidiary, Vetlen, have appointed Dr. Cherice Roth, DVM, MS, MBA, as chief executive officer. A veterinarian, executive, inventor, and author, Roth brings leadership experience from Mars Veterinary Health, Fuzzy, and KeraVet Bio as she takes the helm of the medical technology company. She will oversee the continued commercialization of Vetlen’s refillable localized therapeutic delivery platform for veterinary medicine while guiding Purgo Scientific’s broader strategy to expand the technology into human healthcare. Company leaders said her background in clinical practice, innovation, digital health, and business leadership positions the organization for its next phase of growth.