- Veterinary Intelligence Company, or Vet Intel, has acquired veterinary data and insights company Antelligence; financial terms were not disclosed.
- The combined company plans to use technology and expanded data sources to provide more current intelligence on veterinary practices, ownership changes, workforce trends and other market signals.
- Antelligence has tracked more than 32,000 veterinary clinic locations over the past two years and more than 7,000 practice openings and closings in the past 18 months.
- Chris Kelly, formerly CEO of Antelligence, will become chief commercial officer of Vet Intel.
- Antelligence publications The Fountain Report, Pet Care Weekly and Veterinary Student Insider will continue under Vet Intel.
- The acquisition is intended to combine Antelligence’s established data, content and industry relationships with Vet Intel’s technology and data-management capabilities.
Veterinary Intelligence Company has acquired Antelligence in a deal aimed at creating more timely and actionable market intelligence for companies and organizations serving veterinary medicine.
The acquisition combines Vet Intel’s technology and data capabilities with Antelligence’s veterinary market databases, industry content, relationships and audiences. The companies said the combination is designed to give customers a more current view of changes occurring across the veterinary market.
Financial terms of the transaction were not disclosed.
Building a veterinary intelligence platform
Vet Intel, also known as Veterinary Intelligence Company, focuses on turning fragmented veterinary market data into information organizations can use for commercial, strategic and operational decisions.
The company describes its technology as an intelligence layer designed to supplement traditional customer relationship management and business systems by identifying changes in the market and providing context around those developments.
“Today, animal health companies are operating with incomplete, inaccurate and out-of-date information,” Adam Little, DVM, CEO and co-founder of Vet Intel, said in the announcement.
Little said the company’s goal is to provide comprehensive industry intelligence in the systems where customers already work.
Vet Intel was co-founded by Little, a veterinarian and technology entrepreneur, and Ben Church, a technology executive whose experience includes work with Uber and Airbyte. Jon Ayers, former chairman, president and CEO of IDEXX Laboratories, is the company’s lead investor.
Antelligence brings practice data and industry content
Antelligence has developed veterinary market databases and content designed to help companies understand changes across the profession.
During the past two years, Antelligence has tracked more than 32,000 veterinary clinic locations. The company said its data has identified more than 7,000 practice openings and closings in the past 18 months.
Its data resources have expanded from an initial directory of corporate veterinary groups to databases covering enterprise and independent veterinary practices. Antelligence combines automated data collection with human review to identify anomalies and validate information.
Vet Intel plans to build on those resources by using technology to continually identify, organize and analyze changes throughout the veterinary ecosystem. The company also plans to expand its intelligence beyond publicly available information through existing and new data partners and proprietary insights.
For animal health companies and other organizations serving veterinary medicine, the resulting platform is expected to provide information on practice and ownership changes, workforce trends and other developments that may affect business strategy.
Vet Intel also plans to integrate intelligence into customers’ existing business systems and provide updates based on individual customer needs.
Kelly joins Vet Intel leadership
Chris Kelly will move from his role as CEO of Antelligence to become chief commercial officer of Vet Intel. He will focus on customers, industry relationships and commercial applications for the combined company’s data and insights.
Kelly said the companies share a commitment to using data, content and technology to improve decision-making within the veterinary industry.
“We have accurate data, strong content, engaged readers and deep industry knowledge,” Kelly said. He added that Vet Intel’s technology expertise is expected to significantly expand those existing capabilities.
The Fountain Report and other publications to continue
The acquisition also brings Antelligence’s veterinary industry publications under Vet Intel.
The Fountain Report, Pet Care Weekly and Veterinary Student Insider will continue publishing, according to the companies. Vet Intel said the acquisition is expected to expand the market intelligence supporting the publications while maintaining their existing news, analysis and industry perspectives.
Information sourced from Veterinary Intelligence Company’s press release.
