The global market for over-the-counter veterinary drugs is expected to reach $13.57 billion by 2030, driven by rising pet ownership, growing demand for preventive animal healthcare, and expanding access to veterinary medications through retail and e-commerce channels.
The global poultry diagnostics market is projected to grow from $180 million in 2026 to $250 million by 2031, driven by expanding commercial poultry production, increasing disease surveillance, and adoption of advanced molecular diagnostic technologies.
The global pet treats market is forecast to grow from $38.4 billion in 2026 to $58.71 billion by 2031, fueled by continued pet humanization, premium nutrition, and rising demand for functional treats.
A new market analysis projects continued growth in the global companion animal vaccines market, driven by rising pet ownership, increased preventive veterinary care and continued investment in vaccine innovation.
From changing pet owner behavior to shifting disease patterns, evolving nutrition trends, and new product innovation, today’s headlines highlight how veterinary care continues to evolve. Here’s a roundup of the top stories making news across animal health.
New data from whiskerDocs indicates that pet owners are increasingly turning to telehealth services within hours of noticing health concerns, enabling earlier care decisions and reducing unnecessary emergency visits.
New data from Starwood Pet Travel and AIRINC indicates that pet relocation is becoming an increasingly common component of corporate mobility programs as employers expand benefits to support relocating employees with pets.
The global cat litter market is projected to grow from $6.43 billion in 2025 to $9.78 billion by 2035, driven by rising cat ownership, premium products, and increasing demand for sustainable litter options.
Pet insurance enrollment continued to climb across North America in 2025, according to NAPHIA’s latest industry report. But despite covering 7.6 million pets, insurance adoption remains low, leaving most dogs and cats without financial protection for the routine illnesses and chronic conditions that commonly require veterinary care.
A new survey from Lovet Pet Health Care suggests that while pet owners remain deeply devoted to their animals, rising veterinary costs are increasingly forcing difficult healthcare decisions and delaying treatment.
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