- Telehealth is becoming an earlier touchpoint for veterinary guidance.
- Heartworm diagnoses continue to rise beyond traditional hotspots.
- Clean-label ingredients are driving premium pet food innovation.
- Hill’s has entered the fresh pet food category with refrigerated dog food.
Pet owners are seeking care sooner through telehealth
New data from whiskerDocs found that 71% of pet owners contacted a veterinary professional within 24 hours of noticing a health concern, highlighting telehealth’s growing role in early decision-making.
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New Data Suggests Pet Owners Are Seeking Veterinary Guidance Earlier Through Telehealth
Heartworm risk continues expanding
Embrace Pet Insurance reports heartworm diagnosis claims have increased 201% since 2020, with cases appearing well beyond traditional Southern hotspots.
Read More:
Pet Insurance Data Points to Rising Heartworm Risk Beyond Traditional Hotspots
Clean-label ingredients continue gaining momentum
A new market report forecasts the grape seed extract pet food market will reach $90.4 million by 2036 as manufacturers adopt more botanical ingredients.
Read More:
Report Forecasts Continued Growth for Grape Seed Extract in Premium Pet Food
Hill’s enters fresh pet food
Hill’s has launched its first refrigerated dog food line, signaling continued investment by legacy brands in the fast-growing fresh food segment.
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Hill’s Expands Into Fresh Pet Food With Science Diet Single Protein Refrigerated Dog Food Rolls
The takeaway
This week’s stories highlight four trends reshaping animal health: earlier veterinary engagement through telehealth, expanding heartworm risk, continued growth in premium clean-label nutrition, and increased innovation from established pet food manufacturers.
Information sourced from the company’s press releases and published coverage.
