The Bird Bath Launches “Terminal,” a Veterinary Market Intelligence Platform and Practice Database

A new searchable analytics platform aggregates data on nearly 37,000 U.S. veterinary practices, giving operators, investors, and vendors a centralized view of ownership, trends, and M&A activity.

Aggregates data on ~37,000 U.S. veterinary practices and 80+ enterprise groups

Combines live mapping, ownership data, and analytics in one platform

Enables filtering by geography, ownership, services, and operational metrics

Tracks consolidation trends, transactions, EBITDA multiples, and workforce dynamics

Includes watchlists and upcoming integrations with CRM and workflow tools

Terminal integrates a live practice map, ownership directories, and industry-wide data into a single interactive platform designed for veterinary business stakeholders. The dataset spans nearly 37,000 practices across all 50 U.S. states and two territories, with weekly verification to maintain accuracy.

Users can search and filter practices by location or ownership group and access detailed profiles that include parent company, DVM count, services, accreditation status, online ratings, estimated revenue, and software systems in use. A Watchlist feature allows users to monitor specific practices or markets over time, supporting acquisition tracking and competitive analysis.

Analytics Layer Adds Market Context

Beyond practice-level data, Terminal includes an analytics layer tracking consolidation activity, transaction trends, EBITDA multiples, workforce dynamics, telehealth adoption, pricing signals, and public market indicators. The platform is designed to help users interpret broader industry shifts alongside granular practice data.

According to Ryan Leech, Growth Consultant and Owner of The Bird Bath and First 100, the platform translates ongoing industry intelligence into actionable insights, allowing users to identify independent practices, analyze software adoption trends, and evaluate corporate ownership across regions.

Planned Integrations and Access

Future features include a Chrome extension that surfaces Terminal data directly on practice websites, along with integrations with platforms such as HubSpot, Salesforce, Close, and Monday. Terminal is available in tiered subscriptions starting at $299 per month, with a Data Partner Program offering discounted access.

Information sourced from the company’s press release.