- INABA joins Fear Free Preferred Product Program
- Focus on reducing fear, anxiety, and stress in pets
- Churu treats used to support positive veterinary interactions
- Program connects products with Fear Free-certified professionals
- Emphasis on bonding, nutrition, and low-stress care
- Supports growing focus on emotional wellbeing in petcare
INABA Foods USA has joined the Fear Free Preferred Product Program, aligning its pet nutrition products with a broader effort to reduce fear, anxiety, and stress in animals during care.
Supporting Low-Stress Veterinary Care
The Fear Free program connects veterinary professionals with products designed to improve the emotional wellbeing of pets. INABA’s inclusion highlights the role nutrition and treat-based engagement can play in creating calmer clinical experiences.
The company’s Churu treats—lickable, hand-fed purées—are designed to help build trust and provide positive reinforcement during veterinary visits and other care interactions.
Enhancing the Human-Animal Bond
INABA emphasizes that its products are not only nutritional but also support bonding between pets and caregivers.
By encouraging hand-feeding, the treats can help reduce stress and create more positive associations during exams, treatments, grooming, and training.
Growing Focus on Emotional Wellbeing
The partnership reflects a broader shift in veterinary medicine toward prioritizing emotional health alongside physical care.
Fear Free protocols aim to make veterinary visits less stressful, and tools like high-value treats are commonly used to improve patient cooperation and comfort.
Expanding Access to Fear Free Tools
Through the program, Fear Free Certified professionals gain access to products that align with its standards for low-stress handling and care.
INABA’s participation adds to a growing list of companies supporting this approach, as demand increases for solutions that improve both patient experience and clinical outcomes.
Information sourced from the company’s press release.
