- Independence Pet Holdings appointed Michael Landsberger as General Manager of PetPlace.
- PetPlace provides pet health information, preventive care guidance, and microchip registration services.
- Landsberger previously served as Chief Product & Growth Officer at Pumpkin.
- He co‑founded Pumpkin in 2019 and helped scale the brand in pet insurance and wellness.
- The appointment supports PetPlace’s continued growth as a digital resource for pet owners.
Independence Pet Holdings has appointed Michael Landsberger as the new General Manager of PetPlace, a digital platform that provides pet health information, preventive care guidance, and microchip registration services.
In the role, Landsberger will oversee strategy and growth for PetPlace, with a focus on strengthening the platform’s role as a digital destination that helps pet owners access tools and information designed to support pet health and safety.
PetPlace offers expert‑reviewed pet health resources and operates one of the more widely used microchip registration and reunification services available to pet owners.
Leadership Experience in Pet Care Innovation
Landsberger brings experience in product development, digital growth, and consumer engagement within the pet care industry. He most recently served as Chief Product & Growth Officer at Pumpkin, where he led the company’s pet wellness business.
He also co‑founded Pumpkin in 2019 and helped grow the company from an early‑stage startup into a nationally recognized brand offering pet insurance and preventive care solutions.
According to Independence Pet Holdings leadership, Landsberger’s experience building digital consumer products will help expand PetPlace’s reach and enhance the tools available to pet owners.
Expanding PetPlace’s Digital Platform
PetPlace is designed to provide pet owners with accessible pet health education and services that help keep pets safe and healthy. In addition to informational resources, the platform supports microchip registration and lost‑pet recovery services that help reunite pets with their families.
Independence Pet Holdings, founded in 2021, manages a portfolio of pet health brands offering services that include pet insurance, pet education, and lost‑pet recovery programs across the United States and Canada.
The company says the leadership appointment reflects its continued investment in digital tools and services designed to support pet owners throughout the pet care journey.
Information sourced from the company’s press release.
