- PetWise named founder Aaron Lamstein as chief executive officer, effective immediately.
- Lamstein previously served as CEO for 18 years after founding the company in 1990 under the name Worldwise.
- He succeeds Mike Musso, who had served as interim CEO since July.
- The leadership transition is intended to support innovation, operational improvements, and stronger customer partnerships.
- The company plans to focus on product development, retail growth, and sustainability initiatives.
- PetWise is backed by private equity firm A&M Capital.
PetWise announced that company founder Aaron Lamstein has been appointed chief executive officer, marking a leadership transition aimed at accelerating innovation and operational execution across the pet products business.
Lamstein founded the company in 1990, when it operated under the name Worldwise, and served as CEO for 18 years while helping grow it into a mid-market pet products company with multiple consumer brands.
Leadership transition and company strategy
According to the company, Lamstein brings more than three decades of experience in the pet products and consumer sectors. During his career he has focused on brand development, operational execution, and scaling businesses through product innovation and market expansion.
PetWise said the leadership change marks the beginning of a new phase focused on strengthening its product portfolio, improving operational performance, and supporting retail partners.
Company priorities under new leadership
As Lamstein takes over as CEO, PetWise outlined several strategic priorities for the organization.
These include strengthening leadership positions in core pet product categories, accelerating product innovation, and improving speed to market.
The company also plans to focus on strengthening partnerships with retailers, improving supply chain reliability and merchandising performance, and integrating sustainability into product design, sourcing, and manufacturing.
PetWise said these efforts are intended to help retail partners grow sales and improve consumer engagement through differentiated pet products.
Company background
PetWise, formerly Worldwise, develops and markets a portfolio of pet products across several categories including toys, bedding, travel accessories, treats, and tracking solutions.
The company’s brand portfolio includes goDog, SHERPA, SmartyKat, TrustyPup, Kitty Sift, Pawscout, FurHaven, Treatly, and Pet Factory.
PetWise is backed by A&M Capital, a private equity investment firm focused on middle‑market businesses.
Information sourced from the company’s press release.
