- PetSafe launches fostering-focused campaign with actress Rachel Bilson
- Campaign highlights the role of preparation in successful pet fostering
- Partnership supports ASPCA and encourages more households to foster
- PetSafe products positioned as tools to reduce stress and simplify care
- Retail availability at Walmart aims to increase accessibility for pet owners
PetSafe Brands has announced a new campaign in partnership with actress Rachel Bilson aimed at promoting pet fostering and supporting animal welfare efforts through the ASPCA.
The campaign follows Bilson as she fosters a cat, documenting the steps she takes to prepare her home and create a comfortable environment for the animal’s transition. The initiative emphasizes the importance of reducing stress for both pets and caregivers during the fostering process.
Fostering preparation takes center stage
As part of her experience, Bilson showcases how she prepared her home using PetSafe products prior to bringing the foster cat home. This included setting up a designated litter area in advance and selecting solutions designed to simplify daily care.
Among the products featured are crystal litter designed for odor control and longevity, as well as a self-cleaning litter box system intended to minimize maintenance and allow caregivers to focus more on bonding with their foster pets.
Reducing barriers to fostering
PetSafe leaders say the campaign is designed to demonstrate how accessible and manageable fostering can be with the right preparation and tools in place.
“Our goal is to remove the stress from pet care so families can focus on bonding and building trust,” said Alexa Kamm, Vice President of Marketing at PetSafe. “By sharing an authentic fostering journey, we hope to show how simple it can be to make a meaningful difference for a pet in need.”
The campaign also underscores the broader role of fostering in supporting animal shelters and rescue organizations, encouraging more households to consider temporary pet care as a way to contribute to animal welfare.
Retail accessibility supports adoption of care solutions
PetSafe products featured in the campaign are available through major retail channels, including Walmart, with the goal of making pet care solutions more accessible to a wide range of consumers.
By combining product accessibility with storytelling, the initiative aims to inspire prospective foster caregivers while highlighting practical steps to create a welcoming, low-stress home environment for pets.
Information sourced from the company’s press release.
