- Pet Anxiety Awareness Month runs June 1–30, with resources extended through the July 4 holiday period.
- The campaign focuses on helping pet owners recognize early signs of fear, anxiety, and stress in dogs and cats.
- New for 2026, DOGTV has joined the initiative to provide expert-led educational content.
- Veterinary behavior specialists and animal health organizations are supporting the campaign’s educational efforts.
- Resources, expert guidance, giveaways, and educational materials are available at www.petanxietyawareness.com.
Millions of dogs and cats experience fear, anxiety, and stress-related behaviors, particularly during summer months when fireworks, thunderstorms, travel, and changes in routine can create challenging situations for pets and their families.
The 10th annual Pet Anxiety Awareness Month (PAAW) campaign launched June 1 and will continue throughout June, with educational programming extending through the July 4 holiday period. Founded by pet care educator Kristen Levine, the initiative aims to help pet owners better understand anxiety-related behaviors and identify signs of emotional distress before they escalate.
Helping Pet Owners Recognize Early Signs
According to campaign organizers, many pet owners may overlook subtle indicators of fear, anxiety, and stress in their animals. Changes in body language, daily routines, and behavior can signal that a pet is struggling, yet these signs often go unrecognized until more severe symptoms develop.
Educational resources developed for the campaign address several common concerns affecting dogs and cats, including separation anxiety, noise aversion associated with fireworks and thunderstorms, travel-related stress, veterinary visit anxiety, and generalized anxiety.
The initiative emphasizes early recognition and intervention as important components of behavioral health management.
Veterinarians Play a Key Role
A central message of this year’s campaign is that anxiety should not be viewed simply as unwanted behavior. Organizers encourage pet owners to consult their veterinarian when behavioral concerns arise.
Veterinarians and veterinary behavior specialists can help identify underlying causes of anxiety and recommend appropriate management strategies, which may include behavioral modification, environmental adjustments, training approaches, calming products, or medical interventions when necessary.
Campaign founder Kristen Levine said one of the biggest challenges for pet owners is understanding what their animals may be experiencing and knowing where to turn for help.
DOGTV Partnership Expands Educational Reach
New for 2026, the campaign has partnered with DOGTV to deliver educational video content designed to help pet owners better understand anxiety-related behaviors and practical management techniques.
The programming will feature guidance from veterinarians, behaviorists, and pet care experts, alongside stories from pet owners navigating behavioral challenges with their animals.
Supporting organizations include the American College of Veterinary Behaviorists (DACVB), Fear Free®, and Ease Pet Vet. The campaign is also supported by several animal health and pet care companies, including Zoetis and its behavior-focused products Sileo® and Bonqat®, as well as additional sponsors representing behavioral health, enrichment, and wellness categories.
Resources Available Through July 4
In addition to educational content, the campaign is offering weekly giveaways and opportunities for pet owners to connect with behavior professionals. Organizers say the goal is to provide practical tools and support during one of the year’s most challenging periods for pets sensitive to noise and environmental changes.
For more information, educational resources, giveaway details, and expert guidance, visit www.petanxietyawareness.com.
Information sourced from the company’s press release.
