- PetAg launches Dyne Soft Chews, a new daily wellness supplement line for dogs
- Portfolio includes four targeted formulas: calming, digestion and immune support, endurance, and joint health
- Products feature clinically studied, branded ingredients at effective inclusion levels
- Key actives include UC-II collagen, probiotics, postbiotics, L-theanine, and omega-3s
- Available nationwide through Walmart, Amazon, and other retail channels
- Launch supported by consumer education and veterinarian-led engagement initiatives
PetAg has announced the nationwide launch of Dyne Soft Chews, a new line of veterinarian-formulated supplements designed to support everyday wellness in dogs. Developed with clinically studied ingredients, the products are positioned to deliver functional health benefits across multiple areas of canine health.
Four targeted formulas for daily health
The Dyne Soft Chews lineup includes four formulations addressing key wellness needs. The calming formula provides non-sedative behavioral support using ingredients such as L-tryptophan, L-theanine, valerian root, and ashwagandha.
The digestion and immune support formula combines prebiotics, probiotics, postbiotics, colostrum, and digestive enzymes to promote gastrointestinal health and immune resilience.
The endurance and vitality formula is designed to support energy metabolism and muscle function in active and aging dogs, incorporating L-carnitine, astaxanthin, and omega-3 fatty acids.
The joint health and mobility formula features UC-II undenatured type II collagen, along with green-lipped mussel and hyaluronic acid, to support joint comfort, flexibility, and mobility.
Focus on clinically supported ingredients
The launch reflects increasing demand among pet owners for supplements backed by scientific research and formulated at effective doses. PetAg emphasized that each product is developed in collaboration with veterinarians and includes branded, clinically studied ingredients.
The company positions the Dyne line as an extension of its long-standing focus on animal nutrition, aiming to provide proactive wellness solutions across life stages.
Retail rollout and engagement strategy
Dyne Soft Chews are now available in-store at Walmart and through e-commerce platforms including Amazon, with a suggested retail price of $33.99.
The company is supporting the launch with a broader consumer engagement campaign, including digital content, experiential activations, and veterinarian-led education designed to explain the science behind each formula.
PetAg, founded in 1930 and based in Illinois, is known for its portfolio of nutrition and wellness products for companion animals. The company is part of PBI-Gordon Companies, which operates across multiple sectors including companion animal health.
Information sourced from the company’s press release.
