- Digital Empathy introduced a new logo, brand identity and redesigned website.
- The company is expanding its focus as a technology company serving independent veterinary practices.
- Digital Empathy continues to provide custom websites, search engine optimization, content, Google Ads and digital intake.
- Vet Call Insights uses AI to identify opportunities to reconnect with pet owners whose calls did not result in appointments.
- During the first five months of use, staff at 14 practices received more than 1,250 flags for missed booking opportunities.
- Records from six participating practices showed more than $23,000 in spending by flagged callers who later returned.
Digital Empathy has introduced a new logo, brand identity and redesigned website as the company evolves into a technology company serving independent veterinary practices.
Building on 11 years in veterinary marketing, Digital Empathy is using artificial intelligence to understand interactions between veterinary teams and pet owners and develop tools that help practices act on that information.
The company continues to support veterinary practices with custom websites, strategic differentiation, search engine optimization, content, Google Ads and digital intake. It is building on those services with products including Vet Call Insights, which helps practice staff identify opportunities to reconnect with pet owners whose calls did not result in an appointment.
“Veterinary practices should expect their marketing partner to be looking ahead,” said Robert Sanchez, founder and CEO of Digital Empathy. “We’re entering a period when small teams can accomplish things that would have been out of reach just a few years ago.”
Sanchez said the company is learning from interactions between veterinary teams and pet owners and using those findings to develop new tools for independent practices.
Vet Call Insights
Digital Empathy’s engineers work alongside its in-house veterinary team, including Jess Trimble, and client hospitals to develop software around the needs of practice staff.
Vet Call Insights is the first product developed through the company’s new in-house engineering approach. The software uses information from conversations with pet owners whose calls did not result in an appointment. Hospital staff helped refine the software through beta testing and continue to provide feedback.
Front-desk staff receive an AI-generated callback list by email each morning. The list includes context from tracked calls about whom to contact, what the pet owner needed and why an appointment was not booked. Staff can record follow-up directly from the email without a separate login or dashboard.
“We’ve worked with Digital Empathy on our website and marketing, and we’ve found a lot of value in Vet Call Insights,” said Jacquie Cobb, owner of Cobb & Co. Veterinary Clinic. “When I bought another practice, I wanted to bring that same partnership there. I trust the team, and I’ve recommended them to other practice owners.”
Results from participating practices
During the first five months of use, staff at 14 practices received more than 1,250 flags for missed booking opportunities.
Using records from six participating practices, Digital Empathy verified more than $23,000 in spending by flagged callers who later returned.
Digital Empathy said its team is developing additional technology for independent practices and plans to introduce more of that work in the coming months.
Information sourced from the company’s press release.
