- Survey of 457 pet care operators highlights strong repeat business across the industry.
- Sixty percent of businesses reported revenue growth over the past year, with more than one-quarter growing by at least 11%.
- Boarding remains the largest revenue driver, accounting for an average of 42% of business income.
- Limited investment in paid marketing and underutilized grooming and training services represent key growth opportunities.
- Industry leaders say benchmarking data can help operators improve pricing, occupancy, staffing, and long-term business performance.
Pet care businesses continue to demonstrate resilience and customer loyalty, according to a new benchmarking report released by The Dog Gurus in collaboration with the International Boarding & Pet Services Association (IBPSA) and PocketSuite. The survey, which gathered responses from 457 pet care operators, provides a snapshot of current business performance while identifying opportunities for future growth.
The report found that more than half of respondents generate at least 75% of their monthly revenue from repeat customers, underscoring the importance of long-term client relationships within the pet care sector.
Revenue Growth Continues
Overall, 60% of surveyed businesses reported revenue growth during the past year, with more than one-quarter achieving annual growth of 11% or more. Boarding continues to serve as the industry’s primary revenue source, representing an average of 42% of total business income.
Despite these positive trends, profitability remains uneven. Fourteen percent of operators reported taking no personal income during the previous year, while one-quarter said their earnings were insufficient to meet their financial needs.
The report also highlights notable differences among businesses based on annual revenue.
Operators generating more than $1 million in revenue per location reported higher rates of add-on services, above-average repeat business, and greater investment in digital advertising. These businesses also averaged more than a decade in operation.
Companies earning between $500,000 and $1 million per location demonstrated the highest customer loyalty but lagged larger operators in upselling additional services. Smaller businesses were less likely to achieve 60% occupancy in daycare and grooming operations.
Information sourced from the company’s press release.
