- Central Bark has selected MoeGo as its technology platform for franchise-wide operations.
- The partnership will standardize booking, customer communications, memberships, reporting, and payment processing across locations.
- Central Bark currently operates 44 locations nationwide and continues to expand.
- MoeGo says demand is increasing among multi-unit pet care operators seeking scalable, enterprise-ready technology solutions.
- Membership management and recurring revenue optimization were key factors supporting the partnership.
MoeGo has expanded its portfolio of premium pet care partners with the addition of Central Bark, a national dog care franchise known for its Whole Dog Care approach and enrichment-focused services.
The partnership will see Central Bark implement MoeGo’s platform across its franchise network to support customer onboarding, appointment scheduling, communications, membership management, reporting, and payments. The move is designed to create greater operational consistency across locations while improving the experience for both pet owners and staff.
Supporting Franchise Growth
According to MoeGo, the addition of Central Bark reflects a broader trend among franchise and multi-unit pet care operators seeking standardized technology platforms capable of supporting growth at scale.
“Central Bark has established a strong operating model and a clear approach to customer experience,” said Yi Dong, CEO and founder of MoeGo. “As we continue to grow, we are looking to support more brands like Central Bark that are scaling with consistency.”
Central Bark currently operates 44 locations across the United States and continues to expand its franchise footprint. The company has built its brand around a Whole Dog Care philosophy that combines enrichment, behavioral science, and personalized care through services including daycare, boarding, training, and grooming.
Focus on Memberships and Operational Consistency
Membership programs remain a core component of Central Bark’s business model, helping drive recurring customer engagement and predictable revenue. MoeGo’s platform provides tools designed to support franchise membership programs through billing controls, reporting visibility, and operational flexibility.
“Central Bark has always focused on delivering a consistent, high-quality experience for both dogs and their owners,” said Bob Crawford, CEO of Central Bark. “As we continue to grow, having the right technology platform in place is critical.”
Industry-wide, pet care operators are increasingly adopting integrated software systems to manage customer relationships, payments, communications, and business performance as organizations scale across multiple markets.
Information sourced from the company’s press release.
