- Michael Meyer has been named CEO of JustFoodForDogs.
- Meyer succeeds Eric Kufel, who is stepping down for personal health reasons.
- Meyer most recently served as CEO of I and love and you.
- He previously held leadership roles at Wellness Pet Company, Lily’s Kitchen, Restoration Hardware, and Plum Organics.
- Meyer also served on the JustFoodForDogs board following L Catterton’s investment in the company in 2017.
- The leadership transition comes as demand for fresh, human-grade pet food continues to grow.
JustFoodForDogs has appointed pet industry veteran Michael Meyer as chief executive officer, marking a leadership transition for the fresh pet food company as it continues to expand its position in the human-grade nutrition segment.
Meyer succeeds Eric Kufel, who is stepping down from the role for personal health reasons and plans to pursue board and advisory opportunities.
Returning to a Familiar Brand
Meyer brings nearly 20 years of experience building premium consumer and pet brands. Since 2022, he has served as CEO of I and love and you, a natural dog and cat food company. His previous leadership experience includes roles with Wellness Pet Company, Lily’s Kitchen, Restoration Hardware, and Plum Organics.
The appointment also represents a return to JustFoodForDogs, where Meyer served on the company’s board following L Catterton’s initial investment in 2017.
In announcing the move, Meyer highlighted the continued momentum in the fresh pet food category and the company’s focus on transparency, innovation, and science-backed nutrition.
Leadership Transition
Kufel said he was proud of the company’s recent progress, including product innovation, retail expansion, and strengthening relationships with consumers and channel partners.
L Catterton Partner Matt Lischick credited Kufel with helping accelerate growth across wholesale and digital channels and said Meyer’s experience and familiarity with the business position him well to lead the next phase of expansion.
Founded in 2010, JustFoodForDogs is known for its fresh, human-grade pet food recipes developed by veterinary professionals and produced using ingredients approved for human consumption. The company offers meals, supplements, treats, and shelf-stable products through retail partners, direct-to-consumer channels, and company-operated locations.
Information sourced from the company’s press release.
