- “The Dogout” returns for the 2026 MLB season
- Honors veterinary professionals and their dogs
- Timed with World Veterinary Day celebrations
- Part of Boehringer Ingelheim’s broader “Going Beyond” campaign
- Includes in-stadium events and fan engagement activities
- Highlights local veterinary teams across the Atlanta area
Boehringer Ingelheim and the Atlanta Braves have announced the return of “The Dogout,” an in-stadium initiative recognizing veterinary professionals and their contributions to animal health.
Celebrating Veterinary Professionals
Launched in recognition of World Veterinary Day, the program highlights the role veterinarians and their teams play in supporting the health and wellbeing of pets and their families.
“The Dogout” showcases veterinary professionals alongside their own dogs, bringing visibility to a profession that often works behind the scenes.
Connecting Petcare and Community
The initiative is part of Boehringer Ingelheim’s broader “Going Beyond” campaign, which focuses on strengthening the human-animal bond and recognizing the people who support it.
By partnering with a major sports franchise, the program aims to connect pet health with a wider audience and celebrate the everyday impact of veterinary care.
In-Stadium Engagement
Fans will be able to participate during a dedicated Veterinary Night at an Atlanta Braves game in May, featuring themed giveaways and opportunities to recognize their own veterinarians.
Additional activities include fan messages of appreciation and support for local animal welfare initiatives.
Spotlighting Local Veterinary Teams
The 2026 program features multiple veterinary professionals and clinics from across the Atlanta area, highlighting their work and the pets that inspire them.
The initiative underscores the importance of veterinary care in communities and reinforces the connection between pets, their owners, and the professionals who care for them.
Information sourced from the company’s press release.
