- Mars will deploy Gemini Enterprise as the primary AI operating system for its global workforce, including teams across petcare, veterinary services, and diagnostics.
- The company plans to use AI for enterprise search, R&D, marketing, and supply chain workflows through its proprietary Mars IQ platform.
- BCG and Google Cloud are expanding their alliance to help enterprises scale “agentic AI” adoption with measurable business outcomes.
- Hill’s Pet Nutrition was highlighted as an early example, using generative AI to produce consumer-ready video ads 4–6 times faster and at lower cost.
- The announcements underscore a growing trend of veterinary and pet health companies integrating AI into both clinical and commercial functions.
Google Cloud used the opening day of its Cloud Next ’26 conference to spotlight how major veterinary and pet health brands are embracing artificial intelligence at scale.
In one of the event’s headline announcements, Mars said it is expanding its strategic partnership with Google Cloud and designating Gemini Enterprise as the primary AI operating system for its global workforce. The move will provide Mars associates with AI assistants and agentic tools designed to automate complex, multi-step workflows across the company’s Petcare, Snacking, and Food & Nutrition businesses.
For the animal health sector, Mars’ adoption is especially notable given its broad veterinary footprint, which includes brands such as Royal Canin, Banfield Pet Hospital, BluePearl, VCA, AniCura, and Antech Diagnostics.
According to Mars, Gemini Enterprise will serve as a centralized hub where employees can access and build AI tools to reduce friction between disconnected applications and unlock institutional knowledge.
Use cases include:
- Unified enterprise search: Researchers and scientists can query decades of internal nutritional studies alongside real-time market data, potentially reducing months of manual research to a more streamlined process.
- Growth orchestration: Marketing, sales, and R&D teams can use AI to generate innovation concepts, creative briefs, and preliminary brand assets faster.
- Secure agent creation: Through low-code and no-code tools, employees can build AI assistants for tasks ranging from factory diagnostics to supply chain sourcing.
Mars said the rollout will continue throughout 2026.
Hill’s Pet Nutrition Cited as Early AI Marketing Example
Google Cloud also announced an expanded partnership with Boston Consulting Group (BCG) aimed at helping companies move beyond AI pilot programs into enterprise-wide “agentic” adoption.
As part of the announcement, Hill’s Pet Nutrition was highlighted through a case study involving parent company Colgate-Palmolive. Brigitte King, chief digital and insights officer at Colgate-Palmolive, said Hill’s worked with BCG and Google Cloud on a generative AI pilot focused on content creation.
The initiative reportedly enabled Hill’s to produce consumer-ready video ads four to six times faster and at significantly lower cost per concept, while achieving the same or better consumer consideration lift compared with traditional creative processes.
The BCG-Google Cloud alliance will focus on helping organizations deploy AI across marketing, customer service, and enterprise data management functions. Google said the collaboration could drive billions of dollars in bottom-line impact for clients.
AI Momentum Builds in Animal Health
Together, the announcements reflect growing momentum for AI adoption across the veterinary and pet health landscape.
Mars’ use of Gemini Enterprise shows how AI is increasingly being integrated into research, diagnostics, and operational workflows, while Hill’s example demonstrates the technology’s expanding role in marketing and customer engagement.
As more veterinary brands explore enterprise AI tools, Cloud Next ’26 may mark a turning point in how the industry applies generative AI—not just in pilot projects, but as a core business capability.
Information sourced from company press releases.
