- Woof has launched HonestChew Meaty, a new long‑lasting chew designed as a safer alternative to traditional dog bones.
- The chew combines a splinter‑resistant plant‑powered core with a slow‑baked real beef coating.
- The product builds on the success of Woof’s original HonestChew, which exceeded early sales projections.
- The chew is made without rawhide, nylon, or petroleum‑based materials.
- HonestChew Meaty is available in three sizes through Woof’s website, Amazon, and Chewy.
Woof has announced the launch of HonestChew Meaty, a dog chew designed to replicate the sensory experience of a real bone while reducing splinter risks that can concern pet owners.
The new product features a plant‑powered chew core coated with slow‑baked real beef intended to deliver the smell, taste, and texture dogs associate with natural bones.
According to the company, the internal structure is engineered to flake rather than fracture, creating a longer‑lasting chew designed to reduce splintering compared with traditional bones.
Daniel Haarburger, founder of Woof, said the product was developed to address a longstanding tension in the dog chew category: dogs instinctively love bones, while many pet owners worry about potential safety risks.
Building on HonestChew’s early success
The launch follows strong demand for Woof’s original HonestChew product, which the company says exceeded initial sales projections and repeatedly sold out after its debut last fall.
HonestChew Meaty combines the brand’s plant‑based chew core with a real beef coating designed to enhance flavor and engagement for dogs. Cross‑hatch grooves are intended to help retain flavor and extend chewing time.
The product contains no rawhide, nylon, or petroleum‑based materials and is made with food‑grade plant‑based ingredients. Woof says the chew’s ergonomic shape is designed to make it easier for dogs to hold while chewing.
Supporting natural chewing behavior
Veterinarian Lindsey Kaplan, DVM, said chewing can support several natural behaviors in dogs, including mental stimulation, stress reduction, and potential dental health benefits.
She noted that pet owners often struggle to find chew options they feel comfortable offering regularly due to safety concerns. The company says HonestChew Meaty aims to provide an alternative designed with both durability and safety in mind.
Product availability and launch campaign
HonestChew Meaty is available in three sizes designed for different breeds and chewing styles, with suggested retail prices of $12.99 for small, $16.99 for medium, and $19.99 for large.
The product is available through the company’s website as well as Amazon and Chewy.
To support the launch, Woof is also rolling out a campaign featuring an open letter written from the perspective of “The Dogs of Woof.” The campaign will appear on the company’s Substack and Instagram channels and includes a New York City pop‑up event encouraging dog owners to trade in old bones for the new chew product.
Information sourced from the company’s press release.
