- Scenthound announced the formation of a new board of directors as the company expands its dog wellness franchise network.
- New board members include Christina Russell, Clayton Perfall, David Long, David Murvin, and McConnell Smith.
- The board brings experience in franchising, pet care, consumer services, and private equity-backed growth.
- The appointments come as Scenthound continues scaling its membership-based dog wellness model across the United States.
- The company has plans for more than 400 franchised and corporate-owned locations across 32 states.
Scenthound announced the formation of a new board of directors as the company continues expanding its dog wellness franchise network across the United States.
The board includes Christina Russell, Clayton Perfall, David Long, David Murvin, and McConnell Smith. Long and Perfall previously served as advisors to the company and are transitioning into formal board roles as Scenthound enters a new phase of franchise growth.
Leadership Experience Across Franchising and Pet Care
The newly appointed board members bring experience across franchising, consumer services, pet care, and private equity-backed growth.
Christina Russell has more than two decades of experience leading franchise organizations across wellness, beauty, fitness, and pet services, including leadership roles at Pure Barre, Sola Salon Studios, Woodhouse Spas, and Camp Bow Wow.
Clayton Perfall is a financial and operating executive who has served in CEO, CFO, and board roles for several public and private equity-backed companies. His background includes corporate governance and strategic growth initiatives.
David Long is the co-founder of Orangetheory Fitness and has experience scaling global franchise concepts. He has helped grow multiple brands to networks of thousands of locations worldwide.
David Murvin is an entrepreneur and investor focused on the animal health and pet care industries. He previously co-founded PetWell Partners, a veterinary hospital platform, and Roo, a labor platform serving the animal health sector.
McConnell Smith is a general partner at VMG Partners, a growth equity firm that partnered with Scenthound in 2025 and works with consumer and franchise brands.
Franchise Growth Strategy
Scenthound offers membership-based dog hygiene and wellness services focused on routine care. The company provides a proprietary S.C.E.N.T. Check assessment evaluating skin, coat, ears, nails, and teeth during routine visits.
The company reports that it has finalized plans for more than 400 franchised and corporate-owned locations across 32 U.S. states as it continues expanding its franchise model.
Information sourced from the company’s press release.
