- The Honest Kitchen introduced the Protein Plus Collection, a new line of high‑protein dog food products.
- The initial launch includes Protein Plus Clusters dry food and Protein Plus Toppers meal enhancers.
- The recipes feature human‑grade ingredients, real meat proteins, probiotics, pumpkin, and omega fatty acids.
- The products aim to support digestion, skin and coat health, lean muscle mass, and overall vitality.
- The collection is available through thehonestkitchen.com, Petco, PetSmart, Amazon, and independent pet retailers nationwide.
The Honest Kitchen has expanded its premium dog food offerings with the launch of the Protein Plus Collection, a new range of high‑protein recipes designed to support canine health through thoughtfully sourced, functional nutrition.
Based in San Diego, the company has built its brand around human‑grade pet food made with whole‑food ingredients. The new collection reflects growing interest among pet owners in protein‑forward diets for dogs, mirroring trends seen in human wellness and nutrition.
According to the company’s 2025 Pet Parent Panel, nearly half of pet parents report feeding their dogs a high‑protein diet, with demand for protein‑focused nutrition continuing to grow.
Protein-focused recipes
The Protein Plus Collection introduces two product formats designed to deliver concentrated protein alongside functional ingredients that support key aspects of canine health.
Protein Plus Clusters are a high‑protein dry food made with real meat rather than meat meals. The recipes include pumpkin and probiotics to support digestive health, omega fatty acids to promote healthy skin and coat, and taurine to support heart health.
The company also launched Protein Plus Toppers, a meal enhancement option formulated with ten ingredients and designed to increase protein content and palatability when added to existing meals.
Additional product formats are expected as part of the brand’s continued investment in protein‑focused nutrition.
Veterinary perspective
Leilani Alvarez, DVM, DACVSMR, senior veterinarian and specialist in sports medicine and rehabilitation at the Schwarzman Animal Medical Center, said high‑quality protein plays a key role in canine health.
She noted that highly digestible protein sources can help maintain lean muscle mass while supporting strength, mobility, and overall wellness when included as part of a complete and balanced diet.
Availability
The Protein Plus Collection is available through thehonestkitchen.com as well as Petco, PetSmart, Amazon, and independent pet retailers across the United States.
Information sourced from the company’s press release.
