Cats Reach 25% of U.S. Vet Visits, Signaling $34B Market Opportunity

Cats now represent nearly one in four U.S. veterinary visits, outperforming the broader market and revealing a $34 billion total addressable opportunity, according to CATalyst Council.
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  • Record visit share: Feline clinical visits reached 24.7% in Q4 2025, marking 12 consecutive quarters of outperformance.
  • $34B addressable market: The feline segment generated $12.7 billion in 2025 revenue but could reach $33.9 billion if cats received care at the same rate as dogs.
  • 38-point care gap: Only 33% of U.S. cats received veterinary care in 2025, compared to 71% of dogs — leaving an estimated 51 million cats without care.
  • Revenue parity achieved: Kitten visit revenue ($162) now matches puppy visit revenue ($161), strengthening the business case for feline-focused investment.

Cats now account for nearly one in four clinical visits at U.S. veterinary practices, reaching a record 24.7% visit share in the fourth quarter of 2025, according to CATalyst Council Feline Veterinary Market Insights: Volume V.

While the overall companion-animal veterinary market contracted throughout 2025, feline visits grew in every quarter of the year, extending a 12-quarter streak of outperformance and signaling what industry leaders describe as a structural shift in the marketplace.

CATalyst Council estimates the U.S. feline veterinary market generated $12.7 billion in practice revenue in 2025. However, if cats received veterinary care at the same rate and intensity as dogs, the market could reach $33.9 billion — representing $21.2 billion in unrealized revenue and one of the largest growth opportunities in companion-animal healthcare.

Early-release data from CATalyst Council’s 60,000-household survey, conducted in partnership with Forward Group and Kynetec, found a 38 percentage point utilization gap between cats and dogs. An estimated 33% of owned cats received veterinary care in 2025, compared to 71% of dogs. Approximately 51 million cats received no veterinary care, including annual exams, during the year.

The report also highlights that revenue per kitten visit ($162) has reached parity with puppy visits ($161), eliminating a historical pricing gap. Each additional feline clinical visit represents approximately $246 in revenue across life stages.

In addition, demographic and housing trends — including a rising median age for first-time homebuyers and constrained housing conditions — may continue to favor feline ownership. With overall veterinary visit volumes facing sustained headwinds, CATalyst Council suggests long-term industry growth will increasingly depend on closing the feline care gap and reducing barriers to access.

Information sourced from the company’s press release.

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