- Elanco projects the global animal health market will grow from approximately $42 billion in 2025 to $60 billion over the next decade.
- Ninety percent of pet owners expect pet health and wellness spending to remain stable or increase during the next year.
- Nearly one-third of pet owners reported increasing pet care spending over the past three months.
- Elanco estimates the animal health industry expanded by 7% in 2025.
- The company sees continued growth opportunities in diagnostics, innovation and pet healthcare access.
Consumer spending on pet health remains resilient despite broader economic pressures, according to new research from Elanco Animal Health, a trend the company believes will continue supporting long-term growth across the animal health sector.
Based on a survey of 1,409 U.S. pet owners conducted in late May, Elanco found that 90% expect their spending on pet health and wellness to remain stable or increase during the coming year. Thirty-one percent reported increasing spending during the past three months.
The findings support Elanco’s broader outlook that the global animal health market could expand from approximately $42 billion in 2025 to $60 billion over the next decade.
Pet Care Remains a Priority
According to the survey, 95% of pet owners view pet health and wellness spending as a priority they would be unlikely to reduce, even during periods of financial strain.
Elanco also found that 91% of respondents have maintained or increased spending on pet health and wellness in recent years, including 38% who reported spending more.
The company said the results reflect continued consumer willingness to invest in products and services that support longer, healthier lives for companion animals.
Industry Growth Drivers
Beyond consumer spending trends, Elanco highlighted expanding use of diagnostic testing, continued product innovation and evolving pet healthcare delivery models as factors expected to support future industry growth.
The company estimates the animal health industry grew approximately 7% in 2025, continuing a long-term trend of steady expansion.
Information sourced from the company’s press release.
Elanco’s market growth projections and industry outlook are forward-looking statements subject to risks and uncertainties, and actual results may differ materially from current expectations.
